Framing in the Media Essay Example | Topics and Well Written Essays - 1000 words

Framing in the Media - Essay Example All this can be attributed to the framing in media done whereby perceptions are manipulated by controlling the timing, amount and content of information sharing. Human beings not eager to think rely on such frames and become entwined to it. Framing, a tool used by media, have thus by far played a crucial role when it comes to shaping individual and group opinions. Framing in media is a concept that goes back to as early as 1920’s. As a famous scientist named Lippman puts in â€Å"The media would control public opinion by focusing attention on selected issues while ignoring others. Known as the "agenda-setting" hypothesis, the idea that people were easily susceptible to media influence was soon derided as an overly simplistic misperception of the viewing audience.† Framing, a term used in media studies, sociology and psychology, refers to the social creation of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual's perception of the meanings attributed to words or phrases. A frame defines the wrapping of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. The basis of framing theory is that media filters out certain issues and then give them a desired meaning which entities accept. In a nutshell, frame refers to the way in which information is organized and presented, and how it is depicted by the audiences. Over the years, various researches have been conducted to address the issue that whether it is a genuine public opinion that is occasionally voiced out or is it a mere implant of opinions that are expressed, by the not so honest voice of public, also known as â€Å"the media†. Media over the time feed people with and shapes and modifies opinions those existing within them. All the thinking is done by the media and we merely conform to the comfortable thoughts provided t o us and accept them. Human beings by nature prefer to do little or no thinking and they find refuge in the thoughts and ideas provided to them and thus this is how framing in media works. Framing provides the sender i.e. the media enormous power to shape and filter the opinions of the receivers. Framing is deemed successful when the frame projected is congruent with the frame of the recipients and produce resonance and thus the desired response. Accordingly humans often easily accept the opinions shaped by the media and choose to think and act in ways desired by the media. How an issue is presented have far reaching consequences. Researchers Krosnick & Brannon (1993) used national survey data to explain national changes in mood. During 1992, the media refocused its attentions from the war to the national economy. Based on sophisticated statistical analyses, Krosnick & Brannon demonstrated that this media refocus largely accounted for Bush's declining popularity in 1992. By what mea ns an issue is organized and presented by the media can drastically change individual preferences and opinion. Media thus forces us to think and contemplate in ways they want. Through framing, media tends to influence peoples’ perceptions and the way they see the issue at hand. It not only provides them with the news to think over, but it also frames the minds as to how to reflect on an issue. Therefore, they tend to think in the way they are expected to. Cognitive biases often lead to illogical interpretations,

Strategic Management - BBC Essay Example | Topics and Well Written Essays - 3250 words

Strategic Management - BBC - Essay Example The corporation has indeed been trying hard to come up to the expectations by implementing changes from time to time. BBC provides a wide range of programs and services, including television, radio, webcasts, interactive applications with programmes serving, national, local, children’s, educational, language interests. SWOT Analysis Strengths ï‚ § BBC is on the broadcasting horizon since the days Radio was invented, i.e. it is the first corporation to make use of ‘Broadcasting’ technique. ï‚ § Even in today’s market driven dynamics, BBC has maintained a unique identity of serving the interests of public broadcasts over and above the interests of advertisers and stakeholders. ï‚ § It has a strong infrastructure with 10 TV channels, 10 radio channels and runs 33 radio language services around the world. ï‚ § The staff strength of around 27, 000. ï‚ § Since it was the first one having started the broadcasts, therefore the inherent advantage of being the first one off the block will remain always with BBC. ï‚ § It earns its operating finances from the licenses paid by the households. ï‚ § The corporation has the backing of the government. ï‚ § BBC Resources is one of the largest production facilities in the UK offering services which include studios, outside broadcasts, post production, design, costumes and wigs. ï‚ § BBC Training provides courses, tailored training and consultancy services to help individuals and companies working in broadcasting and related industries. ï‚ § BBC caters to a wide range of viewers across the globe with services like BBC America, BBC Canada, BBC Japan, BBC Food, BBC Kids (Canada), BBC Prime BBC World, Animal Planet, People+Arts, UKTV, UK.TV (Australia) The ability to do truthful introspection and admit its shortcomings. Weaknesses Functioning of the corporation is being criticized in the public domain for quite some time now. In the recent past, BBC has tried to incorporate too many changes with limited success. Many of the steps have invited sharp reactions from different quarters. Its share of viewership/ audiences is on a downslide for quite a while now. With the high percentage of repeat broadcasts it appears there is dearth of talent in the corporation. Though BBC is an autonomous broadcasting corporation, yet in the recent past it has been mired in controversies on account of its overtly pro-government stance particularly for handling the stories of Iraq war and West Bank stories. Differences between different departments within the corporation Its dependence on the License fee as the main source of financing the operations. Opportunities Onset of digital technology in the field of terrestrial as well as satellite broadcasting. In fact, BBC Radio pioneered the world's first national digital radio service in September 1995. Corporation sees the need for improving the role of governors, which will help the corporation in managing the affairs more impartially. New editorial policy makes the corporation to improve the quality of editorials and the news content. Large number of BBC fans all across the globe. The corporation can provide them with quality content and truthful analysis, to make way for increasing the number of listeners/ viewers. BBC's urge to come of the London centric mould by shifting some of its offices outside London. This will provide the corporation better and wider perspective. The web space provides a hunting ground for catering to almost all segments