Annotated bibliography Essay Example | Topics and Well Written Essays - 250 words - 3

Annotated bibliography - Essay Example This civil war is a significant historical element and thus helps educate and enlighten readers. This source explores the influence slavery had on the civil war. It examines the role of slavery especially in influencing politics in the south. Of significant emphasis are the submissions of major political players and society from the southern region of America in relation to slave ownership. The author also highlights the role of black soldiers in the civil war and in what way they influenced the side that lost and that which lost the civil war. The author of this book dwells on the period before the civil war. He asserts that there were troubles over slavery that was slowly building up to a national phenomenon. He acknowledges that there were skirmishes along the North and South Border in relation to fugitive slaves. They were what shaped up politics and culture leading to the civil war. This source is instrumental in showing the build up to the war. It helps people know that political factions started forming a long time before the actual war started. It contributes to research by giving a wider scope of events leading to the civil

Case in motivation and teamwork of Starbuck Essay Example for Free

Case in motivation and teamwork of Starbuck Essay Case in motivation and teamwork of Starbuck Introduction Question 1 Â   Â   Â   Â   Â   Â   Formal teams are teams whose structures are clearly defined mainly of the basis of specialization. In these types of teams, the members are not equal and every one of them has a rank (Moorhead Griffin, 73). For example, there are managers, supervisors and other junior employees. It is worthy noting that every member of a formal team performs their specific duties. For example, managers stay in their offices and issues directives to their juniors. On the other hand, informal teams have no structure and all team members are seen as equal regardless of their specialty. In these types of teams, any member can perform any task. Question 2 A team in Starbucks consists of three to six people and this helps the employees to know each other well. Any opinion expressed by employees is given an equal significance regardless of their position. The top management at Starbucks work together with their juniors which makes them more familiar and closer compared to other bureaucratic companies. The management at Starbucks treats all employees as equals and this is aimed at reducing the gap between the employees and the management. The top management at the company believes that employees are its main spirit. Consequently, the management adopts an interactive organizational structure that makes the employees love their jobs and perform them with passion. Question 3 a) The size of a team is an important factor because it determines how well the team members know each other. This is important because it brings about cohesion in the work place. b) The first benefit of Starbucks having small teams of staff in every branch is that the team members get to know each other better. Secondly, it improves communication within the group. Question 4 Â   Â   Â   Â   Â   Â   From the Starbucks case study, it is clear that there are three major issues that the company needs to address in its planning process namely listening to the opinion of its employees, equal treatment and ensuring good welfare for the employees. Â   Â   Â   Â   Â   Â   Equal treatment- this is one of the major issues that the company needs to address in its planning process. Equal treatment requires all employees to be treated equally regardless of their position. According to the case study, it is clear that the management at the company treats all employees as equals and refers to them as partners. This is important because it narrows the gap between the employees and the management. Treating every employees fairly and equally in the workplace results in a friendly working environment. Consequently, if the issue of equal treatment is addressed in the planning process, it will help in creating closer working atmosphere and good management (Rynes Rosen 64). Â   Â   Â   Â   Â   Â   Listening to the employees- listening to the employees is other issue that requires to be addressed in the planning process. From the Starbucks case, it is clear that the company wants every employee to take part in developing plans and work as a team to achieve the set goals. Consequently, the company’s principles and policies are communicated to all employees, and there is no restriction in the employee’s individual opinions. By listening to the employees, makes them feel important which in turn motivates them hence increasing their productivity (Rynes Rosen, 83). References Moorhead, G., Griffin, R. W. Managing organizational behavior. (10th ed.). Cengage Learning., 2012. Print Rynes, S., Rosen, B. A field survey of factors affecting the adoption and perceived success of diversity training. Personnel Psychology, 1995. Print Source document

Impact of Social Media On Graphic Designers

Impact of Social Media On Graphic Designers The emergence and popularity of online social networks in recent years has changed the Internet ecosystem leading to a more collaborative environment. Nowadays, hundreds of millions of Internet users participate in social networks, form communities, produce and consume media content in revolutionary ways Introduction The internet is basically about people but it is recently seen differently in comparatively terms. Currently, the transformation that is tossing both the worldwide web and the numerous markets that depend and feed on it is possibly in economic terms a correction that is forcing it into being a web of people or a community that utilise websites as communication channels to interact with other people (Fraser Dutta, 2010). In view of this, the composition of the internet has been taking over by web 2.0. Social media can be described as a vehicle for the sharing and cooperative creation of information by individuals and communities (Hansen et al 2010). It particularly depicts online communication tools and applications. Features of a social media platform may include: Collaboration it promote interaction and contribution by audience. It provides an alternative way of transmitting information. Thus, social media tools particularly promote and support feedback, comments, and sharing of information. Community social media furnishes an infrastructure for interaction among existing communities and the formation and interaction of primarily or exclusively web-based communities around common interests or goals. Connectedness social media helps to connect people and information in one place. Web 2.0 is often talked about in the same breath as social media. Web 2.0 is a term that is used to define the evolution of the World Wide Web. While there isnt a hard and fast line between Web 1.0 and Web 2.0, Web 1.0 can be understood to represent a web as information model and Web 2.0 to represent a web as participation model of web activity (Cormode Krishnamurthy, 2008). Characterized by the creation and interaction with content, users take part and collaborate through virtual communities and social media tools which help easy sharing of information and ideas. Examples of social technologies used to create social media include those from communication (such as Blogs), collaboration (such as Wikis), communities (such as Facebook), reviews and opinion (such as Amazon reader review) and multimedia (such as YouTube). On the web, social networks are contained versions of blog network which are spreading out in different directions. To join a social network, users normally create a profile and then build a network by connecting to friends and contacts in the network, or by inviting real-world contacts and friends to join the social network (Goodings2010). These communities retain the interest of their members by being useful to them and providing services that are entertaining or help them to expand their networks (Booth, 2008). Such networks provide an extremely suitable space to instantly share multimedia information between individuals and their neighbours in the social graph. Social networks provide a powerful reflection of the structure and dynamics of the society of the 21st century and the interaction of the Internet generation with both technology and other people (Kumar, 2012). Social Media platforms are not new and almost every graphic designer is reasonably aware of it uses, benefits and effects it. It is a complex web and one shared link leads a graphic designer to another. Generally, individuals from all walks of life are engaged in the use of social media. Similarly, graphic designers patronise social media websites and many of them are reasonably fond on one or more of the social networks. However, noticeably, the current developments and challenges in graphic designing show that, social media has turned to be more of a requirement for almost every graphic designer. Currently, industries, institutions, corporate organizations, government and non-governmental organizations are changing their concentration towards social media for its ability to publicise and promote their interests and activities. With this development, the graphic design industry is no exclusion of this new development as most graphic designers employ the services of social media in one way or the other. By using social media, graphic designers share their views and their designing work and provide useful feedback to each other. Every new development in technology has its own advantages and disadvantages. Social media has its peculiar advantages and disadvantages just as every other technology available to the public for use. Generally, an innovation can either lead to advancement or destruction. Social media has an infinite benefit for graphic designers, however at the same time; it can demonstrate to be having extremely unfortunate or dire consequences. With abundance of internet connectivity and its low cost availability, social media has become the most inexpensive of all promotional media. Also, social media provide the designers an opportunity to learn from fellow designers and put that learned thing into their practice. In spite of the fact that social media provides enormous benefits to graphic designers, its overindulgence is bad. Likewise, too much indulgence in the social media websites may render most designers unproductive and redundant because designers often forget their basic work and go off-the-track from their main purpose and functional duties. It is of this backdrop that this article seeks to find the impact of social media on graphic designers; tailored to unravel the associated benefits and disadvantages derived from the use of social network platforms. This article presents an equilibrated analysis of social media and its impacts on graphic designers. Materials and Methods This is a qualitative research which seeks to investigate the impact of social media on graphic designers in Ghana. Observations and in-depth interviews were used to examine designers participation in online social media networks and its impact as they discharge their functional duties and responsibilities in their respective organizations. The sample frame of this research was drawn from all advertising companies, printing houses, printing presses and marketing companies in the Kumasi metropolis. This was because most of the graphic designers work with these companies and discharge similar or almost the same duties.

Baby Violence :: essays research papers

Babies, Frustration, Anger, Death Recently in the news paper in the York area an old distance friend of mine Travis Laughman is accused of beating his girlfriends baby Kellen Koller 2. Kellen Koller died at Hershey Medical Center. My first reaction was â€Å"I can’t believe this.† â€Å"It can’t be him!† I couldn’t come to terms to hear that an old friend of mine was a murder. Many young parents have a hard time with a crying baby. Not be able to get them to stop so frustration sets in. There are many cases where young parents are so overwhelmed and are exhausted and they just click and start to take there anger out of there babies.   Ã‚  Ã‚  Ã‚  Ã‚  Yes, Travis is an old friend of mine, but I believe that he should serve his life in prison for killing his girlfriend baby. I know people think it sick that young parents beat there children to death out of frustration, but you have to think of what is going on in the situation. Babies can be very overwhelming and make you go crazy. When a baby starts to cry and will not stop and you try your hardest to stop it from crying a person my just click and not know what is going on. They just wanted to get the baby to stop crying. I personally don’t have any children, but I know it is an awful sound to hear a baby cry. I get frustrated in a restaurant when I hear a baby cry.   Ã‚  Ã‚  Ã‚  Ã‚  I believe that this issue could be resolved if there would be a help line to help you threw a time when you have a crying baby that will not stop from crying. I am sure that there are help lines like that, but I wish people would use them. Also I think that the men and women who have killed their son or daughter may have a pass of being abusive or have anger problems. I know for a fact that Travis had anger problems.

The History of Feminine Fiction:Exploring Laura Runge’s Article, Gender

The History of Feminine Fiction:Exploring Laura Runge’s Article, Gendered Strategies in the Criticism of Early Fiction Laura Runge is an assistant professor of English at the University of South Florida. In her article, "Gendered Strategies in the Criticism of Early Fiction," Runge argues that, during the eighteenth century, the overdetermined gendered association between the female reader and the female writer excluded the female novelist from literary excellence and ultimately led to the inferior status of fictional writing. While the novel became recognized as a feminine genre, criticism ignored the achievement of female authors and became overtly masculine. In defining literary achievement by male standards, criticism reinforced the subordinate role of women in both the British culture and literature. Runge says it is the gendered literary hierarchy, established in the criticism of the eighteenth century, that makes it difficult to evaluate the history of the entire novel. As the social and economic conditions of eighteenth century Britain shifted from a family based system to one dependent on industry, women were no longer valuable as workers. This transition allowed for the developing reading habits of the middleclass woman as they were left with more free time. However, the cultural definition of females compromised the feminized genre. As women were defined as subordinate to men, their literature was reduced by critics to "bad-fiction." One critic wrote, "So long at the British ladies continue to encourage our hackney scribblers, by reading every romance that appears, we need not wonder that the press should swarm with such poor insignificant productions" (365). Despite the presumed inferiority of fiction, authors, ... ...bsequently, the only success females were acknowledged for or granted was as the provider of domestic morality. Gendered strategies, in the criticism of early fiction, made feminine fiction incapable of excellence. By using conventional heterosexual relationships in their prefaces, authors only succeed in supporting the masculine control over fiction. The appraisals women gained only reinforced their inferior status. "Criticism placed female authors in a specific and confined critical sphere, while it located male authors in an other, more respected field" (375). By aligning their works with popular male literature, women inadvertently strengthened male authority. Women were only granted recognition in terms of their limited social stature. It is these gendered values and strategies that makes the history of the novel and feminine achievement difficult to assess.

A Most Remarkable Teacher Essay -- Medicine College Admissions Essays

A Most Remarkable Teacher    A most remarkable high school teacher first aroused my interest in medicine when he invited me to take a special advanced microbiology course at night. He (Mr. Wiles) had worked for years in the medical field before retiring to teach school. Spending many hours with us, he constantly reaffirmed his belief that we could make a positive contribution to society through a career in medicine. Shortly after my graduation, Mr. Wiles died of lung cancer. During his last months, as I visited him, walked with him, chopped wood for him, I anguished over my helplessness as his pain grew and his life diminished. The doctors couldn't do much to reverse that process, but at least they could t~ to ease his pain or Blow the spreading disease. I admired and envied that ability.    In the ensuing years, I found myself embracing two seemingly different career paths. I loved being around people and thrived on the interaction, but I was fascinated by the technical intricacies of science. With a love for my science courses, I found that I could readily follow the logic of scientific thought. Then I left school and went to Europe as a volunteer missionary. In addition to learning a foreign Language (French) †¢ I spent that year and a half learning to work with people and help them with their problems. This strengthened my desire to work with people in some kind of clinical setting.    It was... ...e good, some not as good--as they made their rounds. The really good ones seemed able to comfort their patients in more than just a physical sense. One oncologist seemed never to fail to bring a smile to his patients' faces, such was his genuine caring.    I believe, now, the words of Mr. Wiles. I believe that as a physician I can make a very real contribution to society. I can see myself offering all I have to help a patient smile again, using all my resources to find the best scientific solution. And as I become more of a scientist, so must I become even more skilled with people--people with needs and feelings. For medicine is the culmination of that art and science-requiring the best of both worlds.

History Of Beverages/Soft Drink

Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the bubbles in natural mineral water. The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from water and lemon juice sweetened with honey. In 1676, the Compagnie de Limonadiers of Paris were granted a monopoly for the sale of lemonade soft drinks. Vendors would carry tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. Joseph PriestleyIn 1767, the first drinkable man-made glass of carbonated water was created by Englishmen Doctor Joseph Priestley. Three years later, Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowe d imitation mineral water to be produced in large amounts. John MathewsIn 1810, the first United States patent was issued for the â€Å"means of mass manufacture of imitation mineral waters† to Simons and Rundell of Charleston, South Carolina. However, carbonated beverages did not achieve great popularity in America until 1832, when John Mathews invented his apparatus for the making carbonated water. John Mathews then mass-manufactured his apparatus for sale to soda fountain owners.Health Properties of Mineral WaterThe drinking of either natural or artificial mineral water was considered a healthy practice. The American pharmacists selling mineral waters began to add medicinal and flavorful herbs to unflavored mineral water. They used birch bark, dandelion, sarsaparilla, and fruit extracts. Some historians consider that the first flavored carbonated soft drink was that made in 1807 by Doctor Philip Syng Physick of Philadelphia. Early American pharmacies with soda fountains be came a popular part of culture. The customers soon wanted to take their â€Å"health† drinks home with them and a soft drink bottling industry grew from consumer demand.The Soft Drink Bottling IndustryOver 1,500 U.S. patents were filed for either a cork, cap, or lid for the carbonated drink bottle tops during the early days of the bottling industry. Carbonated drink bottles are under a lot of pressure from the gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles from escaping. In 1892, the â€Å"Crown Cork Bottle Seal† was patented by William Painter, a Baltimore machine shop operator. It was the first very successful method of keeping the bubbles in the bottle.Automatic Production of Glass BottlesIn 1899, the first patent was issued for a glass-blowing machine for the automatic production of glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing machine was in operation. It was first o perated by the inventor, Michael Owens, an employee of Libby Glass Company. Within a few years, glass bottle production increased from 1,500 bottles a day to 57,000 bottles a day.Hom-Paks and Vending MachinesDuring the 1920s, the first â€Å"Hom-Paks† were invented. â€Å"Hom-Paks† are the familiar six-pack beverage carrying cartons made from cardboard. Automatic vending machines also began to appear in the 1920s. The soft drink had become an American mainstay. http://inventors.about.com/od/foodrelatedinventions/a/soft_drinks.htmIntroduction to PopThe History of Soft Drinks Timeline By Mary Bellis See More About soft drinks beverageGirl Serving From Soda Fountain Bar Serving Soft Drinks LOC See More About soft drinks beverageThis timeline accompanies Introduction to Pop – The History of Soft Drinks Soft drinks by definition are carbonated drinks that are non-alcoholic. Carbonated soft drinks are also refereed to as soda, soda pop, pop, or tonic. 1798 The term â €Å"soda water† first coined.1810 First U.S. patent issued for the manufacture of imitation mineral waters. 1819 The â€Å"soda fountain† patented by Samuel Fahnestock. 1835 The first bottled soda water in the U.S. 1850 A manual hand & foot operated filling & corking device, first used for bottling soda water. 1851 Ginger ale created in Ireland. 1861 The term â€Å"pop† first coined. 1874 The first ice-cream soda sold. 1876 Root beer mass produced for public sale. 1881 The first cola-flavored beverage introduced. 1885 Charles Aderton invented â€Å"Dr Pepper† in Waco, Texas. 1886 Dr. John S. Pemberton invented â€Å"Coca-Cola† in Atlanta, Georgia. 1892 William Painter invented the crown bottle cap. 1898 â€Å"Pepsi-Cola† is invented by Caleb Bradham. 1899 The first patent issued for a glass blowing machine, used to produce glass bottles. 1913 Gas motored trucks replaced horse drawn carriages as delivery vehicles. 1919 The American Bottlers o f Carbonated Beverages formed.1920 The U.S. Census reported that more than 5,000 bottlers now exist. Early 1920's The first automatic vending machines dispensed sodas into cups. 1923 Six-pack soft drink cartons called â€Å"Hom-Paks† created.1929 The Howdy Company debuted its new drink â€Å"Bib-Label Lithiated Lemon-Lime Sodas† later called â€Å"7 Up†. Invented by Charles Leiper Grigg. 1934 Applied color labels first used on soft drink bottles, the coloring was baked on the face of the bottle. 1952 The first diet soft drink sold called the â€Å"No-Cal Beverage† a gingerale sold by Kirsch. 1957 The first aluminum cans used.1959 The first diet cola sold. 1962 The pull-ring tab first marketed by the Pittsburgh Brewing Company of  Pittsburgh, PA. The pull-ring tab was invented by Alcoa. 1963 The Schlitz Brewing company introduced the â€Å"Pop Top† beer can to the nation in March, invented by Ermal Fraze of Kettering, Ohio. 1965 Soft drinks in can s dispensed from vending machines.1965 The resealable top invented. 1966 The American Bottlers of Carbonated Beverages renamed The National Soft Drink Association. 1970 Plastic bottles are used for soft drinks. 1973 The PET (Polyethylene Terephthalate) bottle created. 1974 The stay-on tab invented. Introduced by the Falls City Brewing Company of Louisville, KY. 1979 Mello Yello soft drink is introduced by the Coca Cola company as competition against Mountain Dew. 1981 The â€Å"talking† vending machine invented.http://inventors.about.com/od/sstartinventions/a/soft_drink.htmHISTORY OF COCA-COLA:Invented in the City of Atlanta over a hundred years ago. Atlanta 1886. John Pemberton in 1886 was experimenting with a new recipe. Took some secret ingredients and boiled them into a syrup. Took some to Jacob’s pharmacy where he mixed it with carbonated water and place it on sale for 5 cents a glass. Thus greatest invention of all time. Accountant of Pemberton – Frank Rob inson, coined the name Coca-Cola and famours trademark News spread across Atlanta 1st year – average drinks sold 9 drink per day 1888 – sold to Asa G. Candler and Co. to produce and distribute coca-cola Mr. Candler was a marketing genius, countless creative ways to promote the product. Gave the color red in barrels to give a distinctive appearance All over America-Soda foams. Then in bottles – idea Sold them the right to do that – 1dollar 1916 – introduced coca cola contour bottle; so unique it became instantly famous 1919 – Candler sold the company to a group of investors. Robert Woodriff who became the company’s president Make ice-cold coca cola available to anyone, where, placeFIRST TRULY GLOBAL BRAND 100 YEARS LATER – FORMULA IS STILL A GUARDED SECRET MOST RECOGNIZED TRADEMARK IN THE WORLD ENJOYED IN MORE THAN 200 COUNTRIESHISTORY OF BOTTLING:Coca-Cola ® originated as a soda fountain beverage in 1886 selling for five cent s a glass. Early growth was impressive, but it was only when a strong bottling system developed thatCoca-Cola became the world-famous brand it is today. 1894 †¦ A modest start for a bold ideaIn a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage calledCoca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Colato sell, using a common glass bottle called a Hutchinson.Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. 1899 †¦ The first bottling agreementTwo young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) — for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. 1900-1909 †¦ Rapid growthThe three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-weather months when demand was high. 1916 †¦ Birth of the contour bottleBottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval in 1915 and was introduced in 1916. The contour bottle became one of the few packages ever granted trademark status by the U.S. Patent Office . Today, it's one of the most recognized icons in the world – even in the dark! 1920s †¦ Bottling overtakes fountain salesAs the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit after their 1923 introduction. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales. 1920s and 30s †¦ International expansionLed by longtime Company leader Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. 1940s †¦ Post-war growthDuring the war, 64 bottling plants were set up ar ound the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business. 1950s †¦ Packaging innovationsFor the first time, consumers had choices of Coca-Cola package size and type — the traditional 6.5-ounce contour bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960. 1960s †¦ New brands introducedFollowing Fanta ® in the 1950s, Sprite ®, Minute Maid ®, Fresca ® and TaB ® joined brandCoca-Cola in the 1960s. Mr. Pibb ® and Mello Yello ® were added in the 1970s. The 1980s brought diet Coke ® and Cherry Coke ®, followed by POWERADE ® and DASANI ® in the 1990s. Today hundreds of other brands are offered to meet consum er preferences in local markets around the world. 1970s and 80s †¦ Consolidation to serve customersAs technology led to a global economy, the retailers who sold Coca-Cola merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. 1990s †¦ New and growing marketsPolitical and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. And as the century closed, more than $1.5 billion was committed to new bottling facilities in Africa. 21st Century †¦The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as people seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.