Leadership and Steve Jobs Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership and Steve Jobs - Research Paper Example During his stay at Apple, Steve Jobs was praised due to his ability to structure the strategies of the company and its goals into an appealing story. The ability was evident through his ability to structure a coherent and a highly compelling narrative that merged the mission and the values being pursued, which was a key theme as a strategy for Apple. Based on the storytelling abilities of Steve Jobs and the management of the company, the narratives have resulted in the development of highly effective marketing movements and campaigns. One of these marketing campaigns is the â€Å"think different† series of advertisements, which offered the company, a platform from which they could distinguish themselves from competing companies (Lashinsky & Burke, 2009). Through the storytelling and idea packaging abilities, Jobs was able to structure the visions of the company, about its products – in ways that different stakeholders could identify with. For example, Jobs projected the vision of developing user-friendly computers that would change the lives of people like the telephone and automobiles had done, which the company realized (Lashinsky & Burke, 2009). This characteristic is evidenced by the ability of a leader, to develop meanings around factors, forces and trends that are external to the business, and then utilise the knowledge to develop models and to formulate business strategies that differentiate the business from others. Following Steve Job’s ability to seize available and upcoming opportunities, Steve Jobs was able to align the Apple Company to the external environment of the organization to develop opportunities (Dalrymple, 2009). Following his outlook, Jobs was able to tell that the niche in the personal computing was not large enough for the company to exploit. Following the realization, Jobs was able to foresee the