Discuss the strengths and weaknesses of qualitative and quantitative Essay

Discuss the strengths and weaknesses of qualitative and quantitative research methodologies; identify the major characteristics of both methodologies - Essay Example A research method that includes the collection of words and illustration through the text comes under the research methodology called as qualitative research method. It does not include the numerical values for elaboration of the research approach (Miles and Huberman, 1994). The investigation of real-time study of scenario is the best way to understand the related positive and negative aspects (Cresswell, 2009). The qualitative research methodology presents a huge related textual material regarding the concerned matter. The views and beliefs of different authors from the literature are presented in quantitative research method. Also the actual field study results and views are generated and compared to other practitioners that leads towards the final wording about the underlying challenges. The real world scenarios are studied under this method and presented in a theoretical form. In the qualitative research method, less number of respondents are found, because each of them has to pay his/her time for conducting the survey prepared by the qualitative research analyst. It consumes time of another person for gathering the information. Without having the knowledge of field persons, only literature is not enough to understand the phenomena that cannot produce the exact outcome of the concerned matter. The selected individuals have to answer the open ended questions, which take much time as compared to close ended queries. The qualitative analysis uses different kinds of techniques for the collection of data (Cresswell, 2009). The assessment of data through the numerical values comes under the definition of quantitative research methodology. The results generation procedure is composed of tables, graphical presentation, and statistical analysis (BSBA, 2012). The quantitative research methodology requires proper procedure for sampling. All collected results regarding a single question is measured numerically and statistical analysis is performed for